Indian Oil Corporation’s Assam Oil Division in a strategic joint promotional initiative launched a Mega Festive Dhamaka campaign at Highway Carrier, Khanapara, Guwahati.
Continuing a unique digital and brick and mortar concept, the sales promotion campaign will provide motorists the opportunity to drive away with Maruti Alto 800 or a Bajaj CT 100.
The Scheme has been launched by Shri G Ramesh, CGM & SH, IOAOD SO in the presence of Shri Pradeep Kakoti, GM(Lubes), IOAOD SO, Shri. T Palanikumar, GM I/C (RS), IOAOD SO and officers of IOAOD.
“Covid-19 has changed the way we look at life and has forced all of us to look at a new normal. During these times it is important to retain loyal customers and generate goodwill amongst them. Such initiatives of campaigns are a step closer to consumer engagement and retain their goodwill” said Shri G Ramesh, CGM & SH, IOAOD SO.
The process of participation for customers is simple and straightforward: Motorists two-wheelers fill in petrol or buy SERVO worth INR 200 and Four Wheelers INR worth 500 and send SMS to participate. Customers will also receive a transaction id and guide them with the further process. Indian Oil Corporation Limited has launched this scheme across 540 petrol bunks in Assam.
All operators involved urged the users not to drive while using a cell phone as a part of its civic responsibility and also to maintain social and physical distancing at all times amid the Covid-19 pandemic.
Motorists interested in this offer can mine further information by clicking in the link below